Watch Me Use AI: How to Use ChatGPT to Get and Use Customer Reviews
Customer reviews are one of the most underused tools in small business marketing. They build trust, boost your local search ranking, and give you powerful copy straight from your clients’ mouths. The problem? Most business owners either don’t ask for reviews often enough or don’t know what to do with them once they have them.
That changes today.
In this post, I’ll show you step by step how to use AI to:
Write review request messages that don’t feel awkward
Turn positive reviews into content for your Google Business Profile, website, social media, and even email signatures
Respond thoughtfully to negative reviews while protecting your brand voice
Step 1: Ask for Reviews Without the Awkwardness
Asking for reviews can feel uncomfortable, but it doesn’t have to. With AI, you can generate friendly, professional messages for email, text, or even in-person conversations.
Examples ChatGPT created for Radiant Roots Hair Studio:
Email: "We’re hoping you’re loving your new look! If you have a moment, would you share your experience with Radiant Roots? Your feedback helps others in Louisville find their perfect stylist and keeps our small business growing strong."
Text Message: "Hi [Name], so glad you loved your hair today! If you have a minute, would you mind leaving us a quick review? It helps other people in Louisville find us."
In-Person: "I’m so glad you love it! If you have a minute later, would you mind leaving us a quick review online? It really helps others find us."
Quick Tip: Always include your Google Review link in messages. If you add it to your pre-baked ingredients, ChatGPT will insert it for you automatically.
Step 2: Repurpose Reviews Into Content
Great reviews shouldn’t sit idle, they should become marketing gold. AI can turn a single client review into:
A Google Business Profile post
A social media caption
A testimonial for your website
A quote for your email signature
For example, from one Radiant Roots review, ChatGPT created:
GBP Post: "Fresh confidence every time. Ready for the same experience? Book your personalized consultation today."
Social Post: A shareable story highlighting the client’s transformation.
Website Testimonial: A polished quote for the testimonials page.
Email Signature Quote: "I’ve never felt more confident after a haircut."
Key Insight: Reviews are persuasive because they come from your clients, not you. Future clients trust them more than any marketing copy you could write.
Step 3: Respond to Negative Reviews With Grace
No one loves getting a negative review, but responding well is a chance to showcase your customer service.
Instead of firing off a frustrated reply, let AI help you create a calm, professional response.
Example Prompt:
"Write a professional and thoughtful response to a negative review that says: The stylist was running 15 minutes late and didn’t seem prepared. Keep the tone calm, empathetic, and focused on resolution."
Result? A short, respectful reply that acknowledges the issue and shows commitment to improvement, without sounding defensive.
Pro Tip: Tell ChatGPT which platform you’re posting on (Google, Facebook, etc.) so it matches the tone and length.
What You Need to Know
Do I have to use ChatGPT for this?
Nope! You can use Gemini, Claude, or other AI tools. The process works the same.
How do I make sure the content still sounds like me?
Always start by pre-baking the oven with your brand details. Grab the free Pre-Bake the Oven Guide to make it easy.
Where can I get these prompts?
We share all the prompts from this series inside our free AI Simplified Facebook group. Join us to get them plus new ones every week.
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