Why You’re Inconsistent, and How to Fix It With AI
Ever feel like you're either all in on your marketing… or totally invisible? One week you’re posting daily, and the next? Crickets.
Then comes the guilt spiral: “I’m inconsistent,” “I’m lazy,” “I just can’t keep up.”
But here’s the truth: you’re not the problem. You just haven’t built a visibility habit yet, and AI can help you fix that.
In this episode of AI Simplified, I break down how to create a visibility rhythm you can actually maintain, even on your busiest weeks. We’re talking bare-minimum goals, stretch-week strategy, and how AI fits in without pressuring or overwhelming you.
Let me show you how to turn inconsistency into momentum.
Step 1: Redefine What “Consistency” Really Means
Forget the pressure to post daily. That’s a fast track to burnout.
Instead, think of visibility like brushing your teeth, not like running a marathon. You don’t skip brushing just because you’re busy. Same with marketing: small, simple actions done regularly are more effective (and sustainable) than big pushes followed by silence.
Try this mindset shift:
I don’t need to do everything every week.
I just need to do something consistently.
Step 2: Set Your Visibility Floor (a.k.a. Your Bare Minimum)
This is the one visibility action you commit to every single week, even when life gets chaotic.
Think: “If I did just this, I’d still feel like I showed up.”
Examples of a visibility floor:
One helpful post per week on your main platform
One short weekly email to your list
One video every other week that you repurpose
Use AI to help:
My bare-minimum visibility habit is [insert habit]. Give me 10 post ideas I can rotate through over the next two months. Keep them short and aligned with my services.
Now you’ve got a grab-and-go list for busy weeks.
Step 3: Set Your Visibility Ceiling (Your Best-Week Plan)
This is what showing up looks like on a great week, with more time, energy, or creativity.
Example visibility ceiling:
1 core post
2 repurposed posts (e.g., pull quotes or carousels)
1 email
1 story or short video
The goal isn’t to hit the ceiling every time; it’s to know your range. If all you hit is your floor, that’s still a win.
Step 4: Use AI to Stay Consistent (Not Stressed)
AI isn’t here to pressure you; it’s here to support you. Use it like a visibility sidekick.
Prompts to try:
Based on my visibility floor ([insert it]), generate 5 new post drafts I can tweak and schedule for this month.
Repurpose this week’s post into an Instagram caption, Facebook post, and story hook. Make it sound like me, real, confident, and clear.
The less you have to start from scratch, the easier it is to show up, especially during your busiest seasons.
What You Need to Know
What is a visibility floor?
It’s your marketing bare minimum: the one small thing you’ll do each week to stay visible, no matter what.
How does AI help with consistency?
AI reduces decision fatigue. It can generate post ideas, repurpose your content, and help you plan ahead, so you’re never starting from zero.
What if I miss a week? Did I fail?
Not at all. Habits are built through momentum, not perfection. Just return to your floor and keep going.
How do I know what to include in my visibility ceiling?
Think about what you'd love to do if you had extra time, then write that down as your ceiling. It keeps your floor from expanding under pressure.
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