Fix Your ChatGPT Prompts: Get Better Content Fast

If your AI-generated content feels flat, generic, or just plain "meh," you're not alone. Many small business owners start using ChatGPT with high hopes, only to feel underwhelmed by the results. The good news? It's not the tool that's broken. It's how you're using it.

The secret isn't about doing more with AI. It's about doing it better. In this blog, we’ll walk through what’s likely going wrong with your prompts and how to fix them so your content is sharper, more magnetic, and better aligned with your brand.

What's Going Wrong (and Why It Matters)

Here’s a reality check: AI only knows what you tell it. If your content sounds like everyone else’s, it’s probably because your prompt sounds like everyone else’s too.

Generic input = generic output.

Most business owners fall into the trap of giving ChatGPT simple or vague directions, like:

• "Write a blog about Instagram tips"

• "Create social media captions for a florist"

The result? Basic, bland content that doesn’t sound like you — and certainly doesn’t grab your audience’s attention.

Key Insight: The more specific and brand-aligned your prompt is, the better your content will sound.

How to Fix It: 3 Prompt Tweaks That Make a Big Difference

Here are three ways to upgrade your prompts for better output:

1. Add Context Like You’re Talking to a Human

ChatGPT isn’t a mind reader. If you were hiring a freelancer to write your email newsletter, you wouldn’t just say “write an email.” You’d give them background, tone, purpose, and goals.

Example Before: Write a promotional email about my summer sale.
Example After: You’re a marketing assistant for a boutique skincare brand. Write a friendly, upbeat promotional email to our loyal customers announcing our 20% off summer skincare sale. Make it sound conversational, not pushy.

2. Include Your Audience’s Pain Point

Want content that converts? Focus on what your audience is struggling with, not just what you’re offering.

Example Before: Create five Instagram captions for a life coach.
Example After: Write five Instagram captions for a life coach who helps burned-out moms reclaim their time. Focus on self-care, time-saving tips, and small mindset shifts.

3. Pre-Bake the Oven (aka Train Your AI)

Before you ask ChatGPT to create anything, it helps to first “pre-bake the oven” — meaning you teach it your voice, tone, and point of view using Kristina’s free guide.

Quick Tip: Want your AI content to actually sound like you? Download our free Pre-Baking the Oven Guide to train it to match your voice.

The Real Power of AI Isn’t in the Tool — It’s in the Prompt

ChatGPT isn’t magic. But when you give it the right instructions, it becomes a seriously powerful co-creator.

Don’t expect world-class content from one-line prompts. Instead, start treating AI like a partner that needs direction. When you feed it clear, brand-aligned prompts that reflect your audience, your content becomes magnetic — not meh.

Q&A's

What’s the biggest mistake people make with ChatGPT?
They assume it “just knows” what they want. It doesn’t. You have to tell it exactly what you want.

How do I make ChatGPT sound more like me?
Use the Pre-Baking the Oven Guide to feed it examples of your voice and style before you prompt it.

Is it okay to reuse prompts?
Yes — if they’re working! But tweak them based on each task and audience.

What if I still get bland results?
Add more context, give it a role, and highlight who your audience is and what they need.

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