Train ChatGPT with What Sets You Apart (So Your Content Stands Out)
Ever asked ChatGPT to write an email or product description, only to read the draft and think, "This doesn’t even sound like my business"?
You're not alone. And no, the problem isn't the tool. It's the setup.
One of the most overlooked (and most important) steps in getting great content from AI is actually telling it what you do. Sounds simple, but you'd be surprised how many business owners skip this. And the result? Fluffy, off-brand content that feels like it's written for someone else's audience.
If you've ever struggled with vague results or found yourself rewriting everything, it's likely because ChatGPT is guessing. Let's fix that.
Why AI Content Misses the Mark
You wouldn’t expect a new hire to write your marketing materials without training, right? Same goes for AI.
When ChatGPT doesn't know what you offer, it's going to make assumptions. It might pull from general industry knowledge or invent details. Either way, it won't sound like you or represent what you actually sell.
Here’s the kicker: a lot of business owners don’t have a crystal-clear list of their own services. If you’re not 100% sure what’s on your menu, how can you teach it to anyone else—AI included?
The Simple Fix: Pre-Bake with Services
This is the second piece of the Pre-Bake the Oven Method. The first part is teaching ChatGPT who you are. This next step is all about what you do.
Think of it like creating a menu for your business. What can someone actually buy from you? Here’s what to include:
Your main services or offers (even if they’re custom)
Any packages, bundles, or ongoing support options
Seasonal or special promotions
Digital products or workshops
Key Insight: The more details you give, the better your results. You don’t have to write paragraphs—a few clear sentences will do the job.
Here’s a quick example:
Hi ChatGPT. I run a handmade candle business. I sell seasonal scents, offer gift sets during the holidays, and have a subscription box called the Cozy Box. I also teach workshops online and in person.
Boom. Now ChatGPT knows how you serve people, not just what industry you’re in.
Or if you're a service provider:
Hi ChatGPT. SOIN Media Group offers strategic marketing planning, online presence development, website design, and ongoing support for small businesses.
Suddenly, your content has direction. It aligns with what you actually do.
What Happens When You Get It Right
After adding her services to ChatGPT, one business owner told me, "For the first time, the email draft actually sounded like something I’d send."
That’s the power of clarity. Once ChatGPT understands your offers, you get:
Stronger email copy
Blog posts that actually connect
Product descriptions that feel accurate
Content that saves you time instead of adding to your to-do list
If you're tired of correcting AI outputs, this one setup step can change everything.
Want help doing this fast? Grab the free Pre-Baking the Oven Guide — it walks you through how to document your services once and use it every time you start a new prompt.
Quick Questions, Real Answers
What if I offer custom services?
Still write them out! Use language like "custom social media plans" or "tailored event planning" so ChatGPT understands the flexibility.
Do I need to list every single product?
Not unless you want to. A few categories or bestsellers is enough to guide AI content.
Can I update my list later?
Absolutely. As your business grows, just tweak your setup and reuse it in future prompts.
Where do I put this info in ChatGPT?
You can drop it right into the chat when starting a new thread or include it in a saved prompt document.
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