Watch Me Use AI to Show Up on Google (Step-by-Step)
Watch Me Use AI to Show Up on Google (Step-by-Step)
Most small business owners want to show up on Google. But here’s the truth: simply having a Google Business Profile isn’t enough. If you’re not updating it regularly with relevant, branded content, you’re leaving visibility (and customers) on the table.
What if I told you that you could use ChatGPT to write those updates for you and it could sound just like you?
That’s what this post is about. I’m walking you through exactly how to use AI to write content for your Google Business Profile that helps you get seen, connect with your audience, and actually feel proud of what you post.
How to Use ChatGPT to Create a Google Business Post That Sounds Like You
This method works because it starts with clarity. Before you ever ask ChatGPT to write anything, you need to tell it who you are, what you do, and how you talk. Otherwise, it’s just guessing.
Step 1: Pre-Bake the Oven
Think of this like teaching ChatGPT your brand voice. Using the free Pre-Bake the Oven Guide, you walk through a quick fill-in-the-blank worksheet that covers:
What your business does
Who you serve
What makes you different
Your brand tone and voice
Common client questions
Seasonal or local details
Key Insight: The more specific your pre-bake ingredients, the better your content will sound. It’s what makes AI your content assistant, not a content headache.
Step 2: Paste Your Pre-Bake Into ChatGPT
Start a new chat. Paste your completed Pre-Bake content into ChatGPT before you ask it to do anything. That’s how you give it context and direction.
Quick Tip: Don’t skip this step, it takes 60 seconds and saves you hours of editing later.
Step 3: Use Plug-and-Play Prompts
Once ChatGPT understands your brand, you can guide it to write exactly what you need. Here are a few prompt ideas you can reuse every month:
Write an about section for our Google Business Profile. Make it friendly, informative, and highlight what makes us different.
Write a post that introduces our business, what we do, who we serve, and why people love coming here.
Promote seasonal services (e.g. fall color trends, back-to-school specials) with a confident, personable tone.
Share a limited-time offer for new clients.
Turn a recent customer review into a social-style post.
Key Insight: You can tweak each post ChatGPT gives you. Don’t be afraid to say things like "remove emojis" or "make it sound more casual." It learns from your feedback in real time.
Step 4: Build a Repeatable System
The goal isn’t to write one good post, it’s to set up a system you can use every month. Save your favorite prompts. Reuse them. Schedule a few posts in advance. Once you’ve pre-baked the oven, your content process becomes fast, consistent, and on-brand.
What You Need to Know
How often should I post on my Google Business Profile?
Ideally, once a week. Consistency helps Google see you as an active, relevant business.
Do I need the paid version of ChatGPT for this?
Nope! The free version works just fine for writing posts, especially once you’ve pre-baked the oven.
What if I don’t like the tone of what ChatGPT writes?
Just tell it. Give feedback like, “make this more upbeat” or “remove the salesy language.” It’ll adjust.
Is it worth the time to set this up?
Absolutely. Pre-baking takes minutes but saves hours and makes AI usable for the long haul.
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